Consumer rights

Consumer rights play a large part in the consumer market, guiding regulations and ensuring that all have an open and fair chance within the market. Whether knowing the act or the individual rights, this is crucial information that can help you get the best possible service, as well as forces accountability throughout industries.

The Consumer Protection Act, No. 68 of 2008 is aimed at the promotion of a fair, accessible and sustainable marketplace for consumer products and services. To establish national norms and standards to ensure consumer protection, to increase standards of consumer information, prohibit certain unfair marketing and business practices, promotes responsible consumer behavior, as well as an array of other functions. With all these factors contributing towards a safe consumer industry, this is a way for businesses to be held accountable, shifting the control from the brands to the consumers.

What are your Consumer Rights?

The Bill of Rights enshrines the rights of all South Africans. The Consumer Protection Act further outlines key consumer rights, of which all South African consumers should be aware. These include the following:

• Right to Equality in the Consumer Market and Protection Against Discriminatory Marketing Practices;
• Right to Privacy;
• Right to Choose;
• Right to Disclosure of Information;
• Right to Fair and Responsible Marketing;
• Right to Fair and Honest Dealing;
• Right to Fair, Just and Reasonable Terms and Conditions;
• Right to Fair Value, Good Quality and Safety; and
• Right to Accountability by Suppliers.

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